SHAH had a minimal social media presence with sporadic posting and no consistent content strategy. Their website was outdated and no longer representative of the quality of their work. Media assets were inconsistent in quality and style, and there was no formal system in place for proposal management, lead generation, or publication submissions.

Edenfield Studios took over full marketing and creative direction for SHAH. A consistent social media presence was established with high-quality, on-brand content produced through original photography and videography. Proposal management was streamlined and lead generation systems were built out, with AI tools integrated to optimize outreach and identify best-fit opportunities. A new website is currently in development, designed to reflect the sophistication of the firm's portfolio. Publication submissions and event marketing outreach were added to expand SHAH's visibility within the architecture and design community.

SHAH now operates with a cohesive, active brand presence across social media and marketing channels. With systems in place for proposals, leads, and media, the firm is positioned to grow its client base and industry profile well beyond its previous reach.